welcome to our new collection- hula.
here we introduce you to our ultimate island muse, hula betty, who is most at home adorned by hibiscus, sipping pina coladas & swayin' under the kawaii palms...
our key summer 19 prints were created in collaboration with our good friend oz artist karina jambrak- an all round talented lady & fellow palm tree afficienado.
together we took inspo from the most beautiful of hawaiian ladies, vintage aloha shirts, and all things kitschy. we kept the classics and embraced print, bleached out denim and faded kawaiian khakis that could have been taken straight from reruns of M*A*S*H.
shot on location in downtown billinudgal, in northern NSW, we were bringing the old school hanalei shack vibes mixed with a bit of classic australiana. just the way we like it…
under kawaii palms are where the hula girls (& ulu) sway..