THE KAWAII CLUB

say aloha to the new(ish) kawaii captain :: beth

say aloha to the new(ish) kawaii captain :: beth

the lion has been through a massive journey of passage this year, relocating from the west coast of oz to the sunny gold coast of australia. also with a new captain in tow since feb, we figured we were long overdue to introduce you folks to her for reals. say aloha to lady beth bennett, the mama with the hula heart who now proudly waves the kawaiian flag. beth shares on the journal what steals her heart and why she knew it always felt like the most natural thing in the world to dive into the universe of the kawaiian lion...
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monday muse :: laura l from kinga csilla

monday muse :: laura l from kinga csilla

in over ten years of designing what i have learnt about girls is that we change. it might be a change of taste as we grow a little older & wiser & our body shape evolves. if i can design a piece of clothing that will last through that change then i feel i have done it justice - it's better for your finances & the planet.
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monday muse :: jessica k from house inhabit

monday muse :: jessica k from house inhabit

the word authentic gets thrown around a lot these days but it is one we can honestly reserve wholeheartedly to this soCal familia. jessica kraus is one of those rare species on instagram who comes across exactly as she does in reality - whatever reality is these days.
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the kawaii guide to california :: part II

the kawaii guide to california :: part II

while there are so many radical neighbourhoods to stay in LA - our personal fave is venice beach. venice is a smorgasbord of beach bums & babes & burritos.
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the kawaii guide to california :: part I

the kawaii guide to california :: part I

while the golden gate bridge is defs on the must see list when days are not so foggy, the lesser known sister is the east bay bridge that takes you over to oakland, where the locals say - thats where it's really at.
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kl x drifter surf

kl x drifter surf

drift along. live simply. smile. be happy. this is the motto of the fine folks at drifter surf live by. so we're stoked beyond to have a new range of tees created with them. 

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monday muse :: julia w from gunn & swain

monday muse :: julia w from gunn & swain

jules is like the ultimate grown up version of the underground california girl. you know, the anti-it girl. the girl who rocks up to parties dressed up as wayne & makes her dude be garth.
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monday muse :: shanon k from costa sur

monday muse :: shanon k from costa sur

the porpoise of life is to live it to the fullest. be kind and help others. love your family & the planet.
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say aloha to les palmiers :: SS17

say aloha to les palmiers :: SS17

this collection is an ode to the palm tree - that sways & make poems with the breeze and stand tall in the storm & rough seas.
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la maison jolie :: the creative energy behind the label

la maison jolie :: the creative energy behind the label

i first wrote to dee asking whether she would like to be featured on la maison jolie. her cheery reply started with the words ahoy rani & ended with big love; the entire email was written in lower case & sprinkled generously with exclamation marks.
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yes, sea. :: part deux with daniella

yes, sea. :: part deux with daniella

when my husband & i first met we would text each other things like, hey wanna go to dinner? & we would respond with yes, sea. it was our little joke ‘cos my first language is spanish & we spent plenty of time in the sea.
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kl x chasing unicorns

kl x chasing unicorns

sarah is a true original. a vintage lady lover from way back before vintage got all vibin’ again. she’s a crochet clad lady who lives on a bus in the byron hinterland with her four baes & husband & two horses in tow.
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